![]() ![]() Pantone color books are printed on a variety of different paper stocks to mimic different types of material. What type of material you’re printing on.When it comes to getting Pantone swatches for use in print projects, there are two big things to keep in mind: By taking a picture of the product next to a Pantone color swatch of the color in question, buyers can look for slight color differences that might only be visible to the naked eye. ![]() That’s where Pantone color swatches come in. So they want the colors of their products to match this golden color as exactly as possible. When people are looking at colors for branding, packaging or other products, they often find a “golden color” - a color that they completely fall in love with. Not only are Pantone colors important for designers, but they’re important for buyers, too. In this way, designers can refer to a color by its PMS number and ensure that they’re getting the exact same color every single time. Each color swatch is given a Pantone Matching System (PMS) number. The secret to the Pantone system is the fact that each color can be found in the Pantone Guides that Pantone puts out: these guides are made up a large number of small (6”x2”) cardboard sheets with a series of related color swatches. They allow designers to color match specific colors when they have designs that are beginning to enter the production stage – no matter what equipment is being used to produce the design. Pantone colors are hugely important for color consistency. He decided to purchase it for himself: subsequently, he bought M&J Levine Advertising’s technological assets for $90,000 and renamed it all to “Pantone”. By that time, Herbert had been running the ink and printing division at a profit. ![]() The beginnings of the Pantone Color Matching System as we know it was born.īut the company still didn’t have the name “Pantone”. Herbert used his chemistry knowledge to standardize and systematize the company’s stock of inks and pigments. In 1956, the brothers hired Hofstra University graduate Lawrence Herbert as a part time employee of the printing division. They had many different styles of pigments and inks that they could offer their customers, but no standardized system to ensure that they were giving customers the same shade of a color every time. The two brothers that owned it, Mervin and Jesse Levine, had a problem. Pantone colors came out of the commercial printing arm of a company called M&J Levine Advertising. Since you’re printing your design on paper (or cloth or whichever material you choose), it’s important to design using CMYK or a Pantone color right from the start. CMYK and Pantone work by subtracting the light reflected off a white piece of paper. They work by adding light to a dark screen. Why? Because the RGB color spectrum and HTML hexadecimal model are used only on screens. When you look at a color on-screen, it looks entirely different than a color printed on a piece of paper using ink. What do I mean by the right color, though? Well, on Thursday I talked about the difference between CMYK, RGB and Pantone colors and that distinction is even more important here when it comes to designing for print. Designing with the right color in mind is of utmost importance when it comes to ensuring that you have a top-notch production run. ![]()
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